Measure the true incrementality of your Amazon DSP ads
Measure the true incrementality of your Amazon DSP ads
No more black-box measurement. No more guesswork. With Gigi’s geo-based incrementality testing, you can measure the precise lift of your Amazon DSP ads, reduce cannibalized sales, and confidently scale what works.
No more black-box measurement. No more guesswork. With Gigi’s geo-based incrementality testing, you can measure the precise lift of your Amazon DSP ads, reduce cannibalized sales, and confidently scale what works.
An un black-boxed approach to incrementality
An un black-boxed approach to incrementality
Transparent testing that puts you in the driver’s seat. Gigi’s incrementality testing allows you to customize the control and experimental groups for your brand, adapting to your chosen risk tolerance while maintaining clean experimental conditions for reliable results.
Transparent testing that puts you in the driver’s seat. Gigi’s incrementality testing allows you to customize the control and experimental groups for your brand, adapting to your chosen risk tolerance while maintaining clean experimental conditions for reliable results.
DMA Curation Engine
Curate your control and experimental groups based on your risk profile and specified test parameters
Curate your control and experimental groups based on your risk profile and specified test parameters
Automated DMA Exclusion
Eliminate manual effort with Gigi’s automatic exclusion of selected DMAs from all DSP campaigns
Eliminate manual effort with Gigi’s automatic exclusion of selected DMAs from all DSP campaigns
First-Party Data inclusion
Via Gigi’s 1P Platform, leverage your 1P data for DMA creation and measurement models
Via Gigi’s 1P Platform, leverage your 1P data for DMA creation and measurement models
Machine Learning Measurement
Access detailed analysis and measurement powered by Gigi’s data science-backed models
Access detailed analysis and measurement powered by Gigi’s data science-backed models
Built for Amazon advertisers who want proof, not promises
Built for Amazon advertisers who want proof, not promises
We designed Gigi’s incrementality testing specifically for advertisers using the Amazon DSP. No more paying for expensive, third-party lift studies that don’t give you clear insights.
We designed Gigi’s incrementality testing specifically for advertisers using the Amazon DSP. No more paying for expensive, third-party lift studies that don’t give you clear insights.
Easy Set Up
Gigi extracts Amazon and 1P total sales data on the zip-code level to define DMA groups and measure the effectiveness of your test seamlessly.
Gigi extracts Amazon and 1P total sales data on the zip-code level to define DMA groups and measure the effectiveness of your test seamlessly.
Actionable Insights
Validate your media investments with clear insight into your Incremental Return on Ad Spend (iROAS) along with sales by channel, incremental lift percentages, and a detailed statistical analysis.
Validate your media investments with clear insight into your Incremental Return on Ad Spend (iROAS) along with sales by channel, incremental lift percentages, and a detailed statistical analysis.
per quarter
$6,000
Get Started
Get an in-depth report and data visualizations with:
Get an in-depth report and data visualizations:
Insights across Amazon and 1P channels
Insights across Amazon and 1P channels
Thorough statistical analysis
Thorough statistical analysis
iROAS, lift in revenue and incremental lift percentages
iROAS, lift in revenue and incremental
lift percentages
per quarter
$6,000